But the design is not the only departure for the corporate monster coffeehouse. They will also use social media to communicate relevant moments throughout the day–for example, by sending out a tweet when warm cookies roll out of its in-house bakery. The concepts that go over well in Amsterdam will find their way to other stores across Europe
Starbucks concept design director, Dutch-born Liz Muller, jumps on the sustainable wagon as she taps into the reclaimed trend - walls are lined with antique Delft tiles, bicycle inner tubes, and wooden gingerbread molds; re-purposed Dutch oak was used to make benches, tables, and the undulating ceiling relief consisting of 1,876 pieces of individually sawn blocks. The design of this 4,500-square-foot space is the result of more than 35 local artists and craftsmen.