Zara are updating, in their style and in their communications. The Spanish brand know how important it is to have a resounding presence on the internet. That's why they've decided to join the ever more popular trend of monthly lookbooks. Instead of limiting themselves to one seasonal catalogue, this format is ideal for big production fashion brands.
For Zara, the month of April is a combination of basics and trendy garments. Silky white shirts, printed dresses and trousers, colorful jeans, and white worn on white. It's a winning formula.