Lesia Paramonova is a young fashion designer based in Moscow, Russia. Her clothing and accessories brand LES’ is mostly inspired by forest and nature. The brand name is some kind of an original word-play that only Russians can understand. It consists of the designer’s name and also brand’s main inspiration theme wood (les’ translates as forest from Russian).
LES’ is not only a brand of clothing. It is the whole world existing parallel to reality with its own atmosphere, characters and mood. Designer considers that her main point is not the invention of incredibly difficult designs and silhouettes but the creation of a very special world and providing the opportunity to get in it. This is the invitation to look at ordinary things from another side.